For the over a decade, I've helped scale Evo Cycles from 3 to 32 stores nationwide, working alongside an incredible team of brilliant leaders to establish our brand as an industry dominator. That growth journey has been, and continues to be, the highlight of my career, and I bring that same results-driven, growth mindset into everything I work on.
$119 / Per Hour
No Contract
No Overruns.
Scope Definition
Any Area of Marketing or Brand
Support Post Delivery
From $499
One Time Agreement
Platform / Integration review
Email Acquisition Review (all channels)
Segmentation & Relevancy review
Inbound Conversion Optimisation
Outbound Conversion Optimisation
Deliver Audit w/ findings and Strategy for Improvement
$999 / Set Fee
Consult to define scope & KPI's
Account Health & Overall Review
Campaign and Performance Audit
Benchmarking
Keyword Strategy Review
Indentify Key areas of Concern
Audit Delivered w/ Outcomes and Strategy for Improvement
Initially the client needed help interpreting their agency results for Google ad campaigns. After an initial discussion, the client requested an audit of their ad performance, focusing on cost efficiency and conversion rate optimization. The goal was to identify inefficiencies, assess the impact of bidding strategies, and provide actionable recommendations to improve performance while maintaining or lowering costs. Through this process and after implementing our 7 key strategic drivers, we saw a halving of ad spend, with an increase in conversions.
Observations & Key Areas of Concern The audit revealed five major issues affecting performance: High CPA ($36 vs. $14 benchmark) – Current acquisition costs were significantly higher than expected, potentially impacting profitability. Rising acquisition costs without conversion growth – Year-over-year trends show more spend but no increase in conversions, reducing efficiency. Budget maxing due to Smart Shopping & PMax AI bidding – Automated bidding strategies appear to be increasing costs without improving results. Keyword relevance issues – Some ads are triggering for searches with low purchase intent, and irrelevant searches leading to wasted spend. Declining ROAS – Return on ad spend dropped from ~880% to 429%, meaning more budget was being spent for a lower return.
7 Key Strategic Action Points Given. I delivered the client a bespoke action plan, and a set of modeled and predicted outcomes with the changes. The client ultimately asked me to take over the account and implement the strategy. After implementing, spend came down 50%, ad relevancy and clickthrough increased all the while dropping the Cost Per Sale from $36 to $14. Driving this level of efficiency in ads, brand strategy, or marketing audits really gets me fired up especially for hardworking Kiwi businesses and brands that should be getting the most for their marketing dollars.
A local business wanted to grow its email list and use it more effectively to drive repeat visits and customer loyalty. They were collecting some emails at counter initiatives but weren’t maximising their opportunities to grow their list or engage with their following. Optimising Email Capture for Growth We implemented simple but effective changes to increase email signups:
Optimised in-café signups: Added a tablet at the counter and QR codes on tables to encourage customers to join the list. Online ordering & Wifi opt-ins: Customers ordering online were now opted in by default and, when connecting to café WiFi, were prompted to subscribe. Exclusive incentives – Offered a free coffee or discount on their next visit for signing up. Result: The cafe’s email list has grown from 1,500 to now over 7,000, creating a stronger, more engaged customer base.
Result: The cafe’s email list has grown from 1,500 to now over 7,000, creating a stronger, more engaged customer base.
Normally one to drive increasing impact over time, I have been lucky in my roles to be rewarded with personal growth and opportunity over sustained periods of time.
Responsible for end to end delivery on all areas of the brand and marketing mix.
I've spent 15 years working as a head of marketing in retail and the last few consulting across a variety of interesting businesses with unique marketing needs. I specialise in full-stack marketing, handling everything from Research to strategy and execution : whether that's fixing broken funnels, dialing in PPC, optimising P&L, or turning overwhelming analytics into clear, actionable insights.
Wherever you or your clients are in their marketing journey, I can take a full-funnel view or we can narrow the scope and focus on a target area to drive some meaningful results.
Review of current campaigns, against a set of your own targets and provide strategy breakdown on how you can better reach your goals.
Review your customer email journey. Map key strategic improvements for growth and optimisation. Lead you on the path forwards.
Website sales not quite what they used to be? Looking to get that extra little bit across the line or pick up a few more sales each day? I'll review your funnel and find some easy wins to reduce customer friction.
Reviews are important to 50% of customers, I'll help you secure reviews on an ongoing automated basis. to a platform that best suits your needs