Marketing Stategy swpr. digital

Helping you

Say Hello Services Available
About Me

Marketing Leader

For the over a decade, I've helped scale Evo Cycles from 3 to 32 stores nationwide, working alongside an incredible team of brilliant leaders to establish our brand as an industry dominator. That growth journey has been, and continues to be, the highlight of my career, and I bring that same results-driven, growth mindset into everything I work on.

Let’s Start Working

How it Works

Project / Consulting

$119 / Per Hour

  • No Contract

  • No Overruns.

  • Scope Definition

  • Any Area of Marketing or Brand

  • Support Post Delivery

Start now

Email Marketing Audit

From $499

  • One Time Agreement

  • Platform / Integration review

  • Email Acquisition Review (all channels)

  • Segmentation & Relevancy review

  • Inbound Conversion Optimisation

  • Outbound Conversion Optimisation

  • Deliver Audit w/ findings and Strategy for Improvement

Book Now

Google Ads Audit

$999 / Set Fee

  • Consult to define scope & KPI's

  • Account Health & Overall Review

  • Campaign and Performance Audit

  • Benchmarking

  • Keyword Strategy Review

  • Indentify Key areas of Concern

  • Audit Delivered w/ Outcomes and Strategy for Improvement

Sold Out
**** Senior Marketing Leader New Zealand **** Senior Markeing leader new zealand
Portfolio

Recent Case Studies

PPC // CRO

Google Ads Audit and Strategy Implementation

EDM / KLAYVIO

Email Marketing Growth Strategy

My Credentials

Current Roles

Normally one to drive increasing impact over time, I have been lucky in my roles to be rewarded with personal growth and opportunity over sustained periods of time.

  • Marketing Leader

    Evo Cycles ( 2013 - Present )

    Responsible for end to end delivery on all areas of the brand and marketing mix.

  • Freelance Marketer

    swpr mktg ( 2019 - Present )

  • Marketing Consultant

    overproof ( 2022 - Present )

Stats

FULL STACK BRAND CHIEF

I've spent 15 years working as a head of marketing in retail and the last few consulting across a variety of interesting businesses with unique marketing needs. I specialise in full-stack marketing, handling everything from Research to strategy and execution : whether that's fixing broken funnels, dialing in PPC, optimising P&L, or turning overwhelming analytics into clear, actionable insights.

15

Years of
Experience

1 M

Things
Learned

3 K

Optimisations
Completed

6

Budgets
Halved

Available for projects now * Let’s Work Together. Available for projects now * Let’s Work Together.
ppc, lmc, crm, cms, nps, edm, automation, ecom, auditing, funnel design, ux. ppc, lmc, crm, cms, nps, edm, automation, ecom, auditing, funnel design, ux.
My Skillset

What I Can Do for You

Wherever you or your clients are in their marketing journey, I can take a full-funnel view or we can narrow the scope and focus on a target area to drive some meaningful results.

Auditing & Optimising

Marketing Strategy

Funnel Design

PPC Strategy

Leadership

Project Management

Identity Development

EDM Platforms

Services

What I offer

Google Ads Audit

Review of current campaigns, against a set of your own targets and provide strategy breakdown on how you can better reach your goals.

Email Marketing Audit

Review your customer email journey. Map key strategic improvements for growth and optimisation. Lead you on the path forwards.

Conversion Rate Optimisation

Website sales not quite what they used to be? Looking to get that extra little bit across the line or pick up a few more sales each day? I'll review your funnel and find some easy wins to reduce customer friction.

Reputation & Growth:

Reviews are important to 50% of customers, I'll help you secure reviews on an ongoing automated basis. to a platform that best suits your needs